Privacy Policy
On this page, you can read our privacy policy and cookie policy
Privacy Policy
Introduction
Welcome to the Lundahl&Seitl AB (“Lundahl & Seitl”) privacy policy.
Lundahl & Seitl respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you experience artworks in the Tail of the Hen series or our website, http://www.lundahl-seitl.com, (together the “App”) (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Please also use the Glossary to understand the meaning of some of the terms used in this privacy policy.
1. IMPORTANT INFORMATION AND WHO WE ARE
2. THE DATA WE COLLECT ABOUT YOU
3. HOW IS YOUR PERSONAL DATA COLLECTED?
4. HOW WE USE YOUR PERSONAL DATA
5. DISCLOSURES OF YOUR PERSONAL DATA
Purpose of this privacy policy
This privacy policy aims to give you information on how Lundahl & Seitl collects and processes your personal data through your use of the App, including any data you may provide through the App when you sign up to our newsletter or enquire about our service.
The App is not intended for children and we do not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
Controller
Lundahl&Seitl AB, Katarina Västra Kyrkogata 10 116 25 Stockholm, Sweden.
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
Full name of legal entity: Lundahl&Seitl AB, Katarina Västra Kyrkogata 10 116 25 Stockholm, Sweden
Registered Business number: 559229-9357 (Swedish registration)
Momsnummer: SE559229935701
Email address: info@Lundahl-Seitl.com
Telephone number:+46 72 387 73 16
You have the right to make a complaint at any time to the IMY, the Swedish regulator for data protection issues https://www.imy.se/other-lang/in-english/ . We would, however, appreciate the chance to deal with your concerns before you approach the IMY so please contact us in the first instance.
See International Transfers for details of our UK Representative.
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated in May 2021.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
The App may include links to third-party Apps, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party Apps and are not responsible for their privacy statements. When you leave our App, we encourage you to read the privacy policy of every other app or website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Biometric Data includes your photographs and your voice recordings you may upload to the App.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, device type, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the App.
Profile Data includes your username and password, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our App.
Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.
If you fail to provide personal data
Where we need to collect personal data by law, or to provide the services on the App to you and you fail to provide that data when requested, we may not be able to deliver the App services to you but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact, Photos and Voice Recordings by uploading these to the App, filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
enquire about our services;
contact us using the App;
subscribe to our service publications;
request marketing to be sent to you;
apply for a role working with us; or
give us feedback or contact us.
Automated technologies or interactions. As you interact with the App, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.
Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as follows: Technical Data from the following parties: analytics providers such as Google based in the USA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you to deliver the services on the App, or to consider your application to work with us.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where you have consented by giving us your specific, opt-in consent, for example if you give us permission to post a photograph of the view from your window to our Instagram account.
Where we need to comply with a legal obligation.
Where you have provided us with your data to perform a service with your consent.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising the following personal data control mechanisms:
Offers from us
We will use your Identity, Contact, Technical, Usage and Profile Data to send marketing communications to you. We will only do this if you have consented to this in advance.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of services or treatment you have taken from us and follow up on your progress.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when Apps set or access cookies. If you disable or refuse cookies, please note that some parts of the App may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.
External Third Parties as set out in the Glossary.
Specific third such as Google and Heroku
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
You will use the App to interact with other users, who may be located around the world. By using the App, you agree to your data being shared with those other users around the world, including those based outside of the EEA for the purposes of receiving the services.
The App is hosted in the EEA.
Some of our external third parties are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA including to the UK and the USA.
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We will transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. For further details, see list at EC.EUROPA.EU
Where we use certain service providers, we may use specific contracts approved for use in the EEA which give personal data the same protection it has in the EEA. These are known as the SCC’s.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
We have appointed https://www.datarep.uk/ as our UK Data Representatives. If you are based in the UK, you may contact our UK Data Representative for any information you need by sending an email to datarequest@datarep.uk. Please quote <Lundahl & Seitl AB> in the email subject line. You can also contact them in other ways by following the instructions in this http://www.lundahl-seitl.com/download/LUND01_-_Representative_contact_summary_July_2021_(1).pdf?key=mWihCL04zV3YISOkdGCo1DRNQlURpRbR.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see your legal rights below for further information. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
10. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
11. Glossary
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
THIRD PARTIES
External Third Parties
Service providers acting as processors based in the UK, EEA and US who provide IT and system administration services, marketing and data analytic services. These include Heroku and Google Analytics.
Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the UK and the EEA who provide consultancy, banking, legal, insurance and accounting services.
Skatteverket, regulators and other authorities acting as processors or joint controllers, based in the EEA and UK who require reporting of processing activities in certain circumstances.
Artistic institutions who commission us to run programmes for them.
Our social media accounts such as Instagram where you have given us permission.
Academic institution such as schools, colleges and universities, and academic researchers.
YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the data's accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Cookie Policy
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Title | Purpose |
'SMARTEST_SESSION' | Our content management system sets a session cookie by default, but this is not used for any purpose on our website and is not connected to any other user data. As a session cookie, it expires when the browser is closed or after a period of inactivity no longer than 3 hours. When our staff log into our content management system, then the session cookie becomes part of the essential functionality of the backend/login, but for everyone else it is totally inert. |
| 'SMARTEST_DPRATIO' | Our content management system also sets a cookie to keep track of whether the device the user is using has a retina/high pixel density display, so that it can show them higher resolution images. This cookie lasts 24 hours from the most recent website visit and is not connected to or used to track any other user data. |
| 'SMARTEST_COOKIE_CONSENT' | Our content management system also sets a cookie if you give permission for us to store cookies on your machine, so that we remember your preference and don't have to keep asking you. This cookie lasts for three months from when you give your consent. |
Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third party cookies are likely to be analytical cookies or performance cookies or targeting cookies: google analytics and Heroku
To deactivate the use of third party advertising cookies, you may visit the page to manage the use of these types of cookies.
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